Helping the help reach the victims of Hurricane Irma

Red Cross sent provisions for a disaster relief base camp housing 80 people for three months in Florida Keys. With only 48 hours to dispatch, DSV was ready to help in the urgent situation.

DSV and Red shipment of base camp to USA

When a disaster like Hurricane Irma strikes, Red Cross needs to be able to move fast. So when a call came in on Friday 15 September to send supplies to set up a disaster relief base camp housing 80 people in Florida Keys, DSV played a part in dispatching the supplies within 48 hours.

The packing list of supplies for a base camp includes everything from equipment to make clean drinking water to a generator, tents, toilets and washing machines. To be able to send off such a diverse amount of items within 48 hours, a good warehouse is needed, and that is why a part of a DSV warehouse in Denmark houses Red Cross equipment for emergencies.

Disaster Response and Preparedness Manager from Danish Red Cross, Jesper Ranch, elaborates on the importance of well-executed planning:

“We have to run a tight ship and when we move out, time is of the essence. We schedule everything around when we can get a plane to the affected area”

Providing safe and efficient transport and logistics

As a human aid partner to Red Cross, DSV also needs to be able to work fast and provide the transportation needed. This time around, DSV took care of the transport all the way from the warehouse to the airport in Miami, from where the help was transported to Florida Keys. Head of Group CSR at DSV, Thomas Susé comments:

“We’re proud to be able to contribute to the well-oiled machine that is Red Cross. They know disaster relief, and we at DSV know safe and efficient transport and logistics, so we’re a good match in ensuring the help reaches the victims as fast as possible.”

Hurricane Irma affected the lives of more than 1 million people, and that required large amounts of disaster relief. To provide the best help possible, the Red Cross has many delegates and several thousand volunteers present in the affected areas.

“The volunteers and delegates sleep in open air or in local shelters” says Jesper Ranch when explaining the necessity of a disaster relief base camp: “Many of the people who were evacuated before the hurricane, were not allowed to return to what was left of their home. They needed space in the shelter and somewhere to turn for help.”

Red Cross sent four technicians and one logistician to Florida to set up camp and that took them approximately 2-3 days. The preliminary plan was for the delegates and volunteers to stay in the area around three months, but that all depended on how the situation developed in the aftermath of the hurricane.

You can help too

To increase the impact of their efforts, Red Cross is working on different initatives for the victims of Hurricane Irma. You can read more about the assistance activities on American Red Cross' website, or visit your local Red Cross site to stay updated on fundraising campaigns.

DSV has allocated a lump sum to support the efforts of Red Cross to be allocated as the need arises.